UPITS 4.0 Records ₹5,500 Crore in Business Agreements and ₹12,500 Crore in Business Enquiries in Four Days
35,387 B2B Meetings, 3,765 MoUs and Footfall of Over 5.48 Lakh Take UPITS to New Milestones Even Before the Final Day
11,887 Meetings at RBSM and 23,500 B2B Meetings in the Main Exhibition Area Connect UP Entrepreneurs with Global Buyers
MSMEs, ODOP, Handlooms, Handicrafts and Manufacturing Gain Global Market Access, Accelerating the ‘Local to Global’ Vision
Business Agreements Worth USD 574 Million Recorded by September 28; Total Footfall Reaches 5,48,881, Including 1.56 Lakh Domestic Business Buyers
Greater Noida, September 28, 2026: The fourth edition of the Uttar Pradesh International Trade Show (UPITS 2026) has, in just four days, given a new global identity to Uttar Pradesh’s trade potential. The five day international trade show, being held from September 25 to 29 at the India Expo Centre & Mart, Greater Noida, has cumulatively recorded 3,765 business agreements (MoUs) worth ₹5,500 crore, approximately USD 574 million, by September 28. In addition, business enquiries worth ₹12,500 crore have been generated by buyers and companies from India and overseas. With the final day of the show still to come, the figures for business transactions and participation are expected to rise further.
According to Suvidh Shah, Additional Director General, Federation of Indian Export Organisations (FIEO), a total of 35,387 business-to-business meetings had been conducted by September 28. Of these, 11,887 meetings took place during the Reverse Buyer-Seller Meet (RBSM) organised for international buyers, while 23,500 B2B meetings between domestic and international buyers were recorded in the main exhibition area. These interactions have provided entrepreneurs, manufacturers and exporters from Uttar Pradesh with direct opportunities to engage with buyers from India and across the world and explore business agreements.
The 3,765 MoUs and ₹12,500 crore in business enquiries recorded over four days indicate that UPITS has moved beyond being merely an exhibition. It has emerged as an important business platform connecting Uttar Pradesh’s products, entrepreneurs and manufacturing capabilities with markets. Entrepreneurs from the MSME, One District One Product (ODOP), handloom, handicrafts, agricultural products, food processing and modern manufacturing sectors are gaining direct access to domestic and international buyers through the platform.
Alongside robust business activity, UPITS 4.0 has also witnessed significant public participation. According to official cumulative figures up to September 28, the trade show recorded a total footfall of 5,48,881, comprising 1,56,523 domestic business buyers and 3,92,358 general visitors. The presence of a large number of buyers, entrepreneurs and visitors has kept business activity vibrant across the various exhibition halls at the India Expo Centre & Mart.
UPITS 4.0, organised in line with Chief Minister Yogi Adityanath’s ‘Local to Global’ vision, was inaugurated on September 25 by Union Home Minister Amit Shah and Chief Minister Yogi Adityanath. This edition places special emphasis on connecting Uttar Pradesh’s industrial capabilities, local products and entrepreneurship with global markets. Direct engagement with domestic and overseas buyers, together with business agreements, has opened up new market possibilities for the State’s MSMEs, ODOP enterprises, handicrafts, handlooms, agriculture and manufacturing sectors.
With the figures recorded up to September 28, the concluding day of UPITS 4.0 assumes added significance. As the show enters its final day on September 29, business agreements, enquiries, B2B meetings and overall footfall are expected to increase further. The achievements of the first four days have once again brought Uttar Pradesh’s growing industrial and trade capabilities into sharper focus within the national and international business landscape.
A major highlight of Day 4 was the participation of Shri Keshav Prasad Maurya, Hon’ble Deputy Chief Minister of Uttar Pradesh, in the Department of Food Processing session on the Uttar Pradesh Food Processing Policy 2023. The session brought together senior government officials and entrepreneurs to discuss the opportunities available for strengthening value addition, processing, entrepreneurship and investment across the State’s food economy. Speaking in the context of food processing and rural enterprise, Shri Keshav Prasad Maurya highlighted the need to connect Uttar Pradesh’s agricultural strength with value addition, food processing, entrepreneurship and wider market opportunities. He said, “Strengthening processing capabilities closer to the source of production can create greater opportunities for farmers, youth and rural entrepreneurs.”
Financial inclusion and responsible economic growth emerged as another key theme of Day 4, with Shri Suresh Kumar Khanna, Hon’ble Finance Minister, Government of Uttar Pradesh, participating in two important sessions. Shri Suresh Kumar Khanna brought financial inclusion, fiscal discipline and transparent service delivery into focus and said, “Employment opportunities are being provided to the youth of Uttar Pradesh based on their qualifications and capabilities. So far, nearly 9.5 lakh people have secured employment. The State continues to witness steady growth across the agriculture, manufacturing and services sectors. At the same time, the Uttar Pradesh Government has strengthened financial management by maintaining fiscal discipline and curbing unnecessary expenditure. The banking sector has also played an important role in supporting this progress.”
Another session, “From Financial Discipline to Transparent Service Delivery”, connected financial discipline with transparent governance, institutional finance and secure service delivery, underlining the importance of a reliable financial ecosystem for businesses, MSMEs and citizens alike. Participating in the financial-discipline session, Shri Bhupendra Singh Chaudhary, Hon’ble Cabinet Minister for MSME, Government of Uttar Pradesh, reiterated the importance of building an ecosystem in which small enterprises have access not only to finance but also to technology, markets and opportunities for expansion.
Employment, industrial relations and the changing regulatory environment were brought into focus through the Department of Labour’s “Workshop on New Labour Codes,” associated with Shri Anil Rajbhar, Hon’ble Minister for Labour & Employment, Government of Uttar Pradesh. In his speech, Shri Rajbhar focused on creating greater awareness around the evolving labour framework and the need to balance worker welfare and social security with ease of compliance, productivity and a conducive environment for industry.
Day 4 opened another strategic conversation through the UPEIDA session “From Your Factory to the Front Line” in which Shri Nand Gopal Gupta ‘Nandi’, Minister for Industrial Development & Export Promotion, reinforced UPITS’ widening scope and said, “From traditional industries and MSMEs to high value manufacturing and strategic sectors, UPITS 2026 is providing businesses an opportunity to understand emerging requirements and possibilities within defence manufacturing and supply chains.”
The fourth day’s cultural programme featured a sitar recital by Padma Shri Pt. Shivnath Mishra from Varanasi, light music by Sabina Saifi from Lucknow, Kathak by Nisha Kesari from Noida, and a traditional Tharu tribal dance by Rajneesh Rana from Pilibhit. A Sufi band performance added to the musical celebrations, offering visitors and exhibitors a memorable experience of the State’s diverse cultural heritage. The performances reinforced UPITS’ unique identity as a platform where trade, tradition and transformation come together.
