CULTURAL PERFORMANCES

UPITS 2024: A Grand Cultural and Entertainment Extravaganza

The Uttar Pradesh International Trade Show 2024 (UPITS), taking place from 25th to 29th September 2024 at the India Expo Centre and Mart in Greater Noida, promises to be an exceptional event showcasing not only Uttar Pradesh’s business opportunities but also its rich cultural heritage, cuisine, crafts, and entertainment. Spread over an expansive 1.1 lakh square meters, UPITS 2024 will position Uttar Pradesh as a global trade hub while celebrating its vibrant traditions.

The event will feature a variety of engaging activities, including conferences, product demonstrations, fashion shows, laser shows, and discussion forums. Additionally, cultural performances from regions across Uttar Pradesh—Braj, Awadh, Rohilkhand, Bundelkhand, Purvanchal, and Western UP—will be presented by the Department of Culture. Attendees will enjoy classical dance performances, such as the Shiv Tandav and Kathak dance dramas, among other captivating presentations.

Adding to the entertainment, renowned artists like Ankit Tiwari, Kanika Kapoor, and Palash Sen’s Euphoria band will take center stage, enthralling the audience with their musical performances. The event will also feature international cultural performances from Vietnam, the Partner Country for this edition, as well as from artists representing Bolivia, Russia, Bangladesh, Kazakhstan, Brazil, Venezuela, and Egypt, in collaboration with the Indian Council for Cultural Relations (ICCR).

UPITS 2024 promises to be a celebration of art, culture, and global partnerships. It offers a unique opportunity for visitors to experience Uttar Pradesh’s diverse cultural offerings while engaging in business and investment opportunities. With a blend of trade and entertainment, this year’s trade show is set to be an unforgettable experience.