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UP International Trade Show 4.0
UPITS 4.0: A Three-Dimensional Approach to Make Uttar Pradesh a Global Sourcing Hub
Following the remarkable success of two consecutive editions, UP International Trade Show (UPITS) 4.0 is set to broaden its prospects, further solidifying Uttar Pradesh’s position as a leading global sourcing hub. As one of India’s top exporting states, UPITS 4.0 aims to provide buyers with an unparalleled opportunity to explore high-quality products and services across diverse sectors.
This year, we introduce a strategic three-dimensional approach, categorising buyers into three key segments: International Buyers, Domestic B2B Buyers, and Domestic B2C Buyers.
This structure ensures a targeted, efficient, and rewarding experience for every participant, making UPITS 4.0 a powerhouse of trade and commerce.
With the overwhelming success of its previous editions, UP International Trade Show 4.0 is set to be even bigger, bringing together thousands of exhibitors, global buyers, industry experts, policymakers, and business professionals under one roof. From cutting-edge innovations to traditional craftsmanship, from emerging startups to established enterprises, this trade show is the gateway to boundless opportunities, driving Uttar Pradesh toward becoming a global business hub.
Scheduled from September 25 to 29, 2026, at India Expo Centre & Mart, Greater Noida, the trade show is a reflection of Uttar Pradesh’s commitment to fostering economic growth and industrial excellence. Aligned with the vision of Make in India, Vocal for Local, and Aatmanirbhar Bharat, this event promotes investment, trade collaborations, and sectoral advancements across diverse industries, including manufacturing, technology, handicrafts, agriculture, and more.
Join us at UP International Trade Show 4.0, where ideas meet investments, industries find new markets, and businesses scale new heights!
Focus Sectors
It will be a golden platform and opportunity for all levels of enterprises in Uttar Pradesh—micro, small, medium, and large—to showcase, sell, and expand reach to wider customers in India and overseas. Apart from businesses and enterprises, the trade show will feature a fair share of promotional and development schemes (both government and non-government) in the show.
- Agriculture & Allied Sectors
- Automobile/ EV / Auto Components
- Aviation Sector
- Defence Pavilion
- E – Commerce, Electronics Industry
- Film & Entertainment Industry
- Fishery, Animal Husbandry & Dairy
- Food Safety & Drug Administration
- GI Tag Products from Uttar Pradesh- B2C
- Glass Industry, Marble Industry
- Handloom, Handicrafts & Textiles
- Health & Wellness (AYUSH/Pharma/Naturopathy/ Yoga/Unani)
- Highways/Industrial Park/Development Authorities
- Horticulture / Food Processing / FMCG
- Infra, Engineering & Manufacturing Industry, Real Estate
- IT & Smart City Mission, Uttar Pradesh
- Large Corporates (UP Invest / UPISIDA / Authorities)
- Leather Industry
- ODOP Display
- Retail Sector
- Power Corporation (UP Power Corporation/NCPL & Others)
- Sports Sector
- Renewable Energy, EV, & Mines
- STPI (Software Technology Parks of India)
- Sugar & Cane industry
- Tourism, Hospitality Sector & Medical Equipments
- Toy Association & Clusters of Uttar Pradesh
- Warehouse and Logistics
- Water, Sanitation & Wastewater Management
- And Many Others…
- Credit Guarantee Scheme for Micro & Small Enterprises (CGTMSE)
- Digital India Mission
- Entrepreneurship and Skill Development Programme (ESDP)
- International Cooperation (IC) Scheme
- Khadi Gramodyog Vikas Yojana – Umbrella Scheme
- Micro & Small Enterprises Cluster Development
- Programme (MSE-CDP) Namami Gange & Jal Shakti
- National Manufacturing Competitiveness Programme (NMCP)
- National SC-ST Hub Scheme
- Prime Minister’s Employment Generation Programme (PMEGP)
- Procurement and Marketing Support (PMS) Scheme Rural And Urban Development Scheme
- Transforming India (Aatmanirbhar Bharat Abhiyaan)
- Uttar Pradesh Micro, Small and Medium Enterprise Promotion Policy – 2022 (MSME Policy – 2022)
- Uttar Pradesh Industrial Investment and Employment Promotion Policy – 2022 (UPIIEP Policy – 2022)
- Uttar Pradesh Export Promotion Policy – 2020-25 (UPEP Policy – 2020-25)
- Uttar Pradesh Textile and Garmenting Policy 2022 (UPTG Policy – 2022)
- And other 20 + sectoral policies…
- Agriculture & Allied Sectors
- Automobile/ EV / Auto Components
- Aviation Sector
- Defence Pavilion
- E – Commerce, Electronics Industry
- Film & Entertainment Industry
- Fishery, Animal Husbandry & Dairy
- Food Safety & Drug Administration
- GI Tag Products from Uttar Pradesh- B2C
- Glass Industry, Marble Industry
- Handloom, Handicrafts & Textiles
- Health & Wellness (AYUSH/Pharma/Naturopathy/ Yoga/Unani)
- Highways/Industrial Park/Development Authorities
- Horticulture / Food Processing / FMCG
- Infra, Engineering & Manufacturing Industry, Real Estate
- IT & Smart City Mission, Uttar Pradesh
- Large Corporates (UP Invest / UPISIDA / Authorities)
- Leather Industry
- ODOP Display
- Retail Sector
- Power Corporation (UP Power Corporation/NCPL & Others)
- Sports Sector
- Renewable Energy, EV, & Mines
- STPI (Software Technology Parks of India)
- Sugar & Cane industry
- Tourism, Hospitality Sector & Medical Equipments
- Toy Association & Clusters of Uttar Pradesh
- Warehouse and Logistics
- Water, Sanitation & Wastewater Management
- And Many Others…
- Credit Guarantee Scheme for Micro & Small Enterprises (CGTMSE)
- Digital India Mission
- Entrepreneurship and Skill Development Programme (ESDP)
- International Cooperation (IC) Scheme
- Khadi Gramodyog Vikas Yojana – Umbrella Scheme
- Micro & Small Enterprises Cluster Development
- Programme (MSE-CDP) Namami Gange & Jal Shakti
- National Manufacturing Competitiveness Programme (NMCP)
- National SC-ST Hub Scheme
- Prime Minister’s Employment Generation Programme (PMEGP)
- Procurement and Marketing Support (PMS) Scheme Rural And Urban Development Scheme
- Transforming India (Aatmanirbhar Bharat Abhiyaan)
- Uttar Pradesh Micro, Small and Medium Enterprise Promotion Policy – 2022 (MSME Policy – 2022)
- Uttar Pradesh Industrial Investment and Employment Promotion Policy – 2022 (UPIIEP Policy – 2022)
- Uttar Pradesh Export Promotion Policy – 2020-25 (UPEP Policy – 2020-25)
- Uttar Pradesh Textile and Garmenting Policy 2022 (UPTG Policy – 2022)
- And other 20 + sectoral policies…
Milestones and Achievements at a Glance
The momentum for this edition builds on the phenomenal success of UPITS 2025, which was inaugurated by the visionary Prime Minister of India, Shri Narendra Modi, who lauded Uttar Pradesh for conceptualising UPITS as a transformative initiative pushing the state’s economic growth to extraordinary heights. The previous edition set new benchmarks with 2,228 exhibitors, participation from 525 international buyers across 85 countries, 1,40,735 B2B buyers, 3,66,364 B2C visitors, and the signing of 2,400+ MoUs valued at ₹1,882 crore, alongside business enquiries exceeding ₹11,200 crore. Building on this strong foundation, UPITS 2026 scheduled on 25th – 29th September, 2026
will deepen global buyer connect, spotlight export-ready MSMEs, ODOP products and future-facing industries, while empowering young entrepreneurs to plug into global value chains. More than a trade show, UPITS 2026 is a global statement—where Uttar Pradesh showcases its scale, ambition, and readiness to lead India’s export-driven growth story.
