UP Ka Swad – A Culinary Journey

At the heart of the Uttar Pradesh International Trade Show (UPITS) 2025 lies “UP Ka Swad”, a vibrant celebration of the state’s rich culinary heritage. This dedicated food pavilion invites visitors to embark on a gastronomic journey through Uttar Pradesh’s diverse districts, each offering its unique flavours and traditions. From street foods to traditional sweets, every bite tells the story of the region it comes from.

Spanning 25 meticulously curated food stalls, “UP Ka Swad” showcases the authentic tastes of UP’s regional cuisines. Visitors can savour smoky Muradabadi Dal, Banarasi Paan, and street delights like Kanpur’s Chaat and Khurja’s Khurchan. Adding to this rich culinary landscape are the ODOP (One District One Product) artisan cuisine stalls, featuring legendary sweets such as Thaggu ke Laddu, Malwa ka Peda, and Agra ka Petha, each representing the unique craftsmanship and flavours of its district.

Beyond being a food festival, “UP Ka Swad” provides a platform for Uttar Pradesh’s food brands and MSME entrepreneurs to reach both national and international audiences. By promoting local flavours on a global stage, the pavilion encourages gastronomy tourism and supports small businesses, aligning with the state’s vision of showcasing its cultural identity alongside economic growth.

“UP Ka Swad” is an invitation to experience the essence of Uttar Pradesh through its flavours and traditional delicacies. Food enthusiasts, business professionals, cultural explorers and everyone who wants to explore the gastronomic richness of the state, it is a journey that promises to enrich UPITS 2025 experience, leaving lasting memories of the state’s vibrant culinary legacy.